Nowa Nowa is a town in the Australian state of Victoria. It is in the east, near Lakes Entrance. At the 2006 census, Nowa Nowa and the surrounding area had a population of 144.

Nowa Nowa Post Office opened on 11 March 1893, though closed for about five years 1895 to 1900.

Nowa Nowa Railway Station on the former Orbost railway line opened in April 1916, with the line closing in 1987. Nowa Nowa is the home of the Nowa Nowa Nudes Art Show held in November each year. Nowa Nowa has been a timber town relying on local mills for income, however this is no longer the case. There is currently only one mill operating. There are 2 caravan parks, 1 general store, 1 hotel/motel, art galleries. The Nowa Nowa arm of Lake Tyers starts in Nowa Nowa and this is a picturesque part of the town with picnic grounds and good fishing spots. There are many walks signposted in the area with birds and other wildlife in abundance. One of these is the East Gippsland Rail Trail which lies on the route of the old Orbost railway line and passes through Nowa Nowa.